10 Low-Budget Marketing Methods
When you have a tight budget, marketing may be one of the first expenses you’re tempted to cut. However, that choice can be disastrous. While some conventional advertising methods are expensive and difficult to measure, online business owners like you have never had more access to trackable, cost-efficient marketing tools. Below are several marketing strategies that may help you market your online business without blowing your budget.
Create a Short-But-Sweet Sales Pitch
Marketing is a 24/7 proposition, and you should be ready to do it no matter where you are. Studies show that the average adult’s attention span is roughly 7 seconds; that’s not much time to grab a person’s attention. If you engage them successfully, you only have a few seconds to sell them on your internet marketing products and services. Use the time wisely by creating a concise but informative sales pitch. While this may require you to invest some time, you’ll see big dividends in terms of new business opportunities.
Use Your Community
Small businesses don’t always have to think big where marketing is concerned, because there are plenty of opportunities in the local community. Sponsor a charity event or children’s sports team. Print business cards or leave messages about the top WordPress theme clubs on local online message boards. By participating in the community, you’ll find it easier to get to know your target market.
Work With Others
No man is an island, and that applies equally to online businesses. You may see bigger returns from your marketing efforts if you put together a non-competitive group of businesses and set up a cross-promotion plan. Use reciprocal links, social media pages and promo codes to sell lifetime hosting packages and other products. When business owners work together, they can expand their customer bases by reaching new market segments.
Build a Professional Network
Networking is an excellent way to build a business upon selling Youzign 2 and other products. It requires you to commit your time, and it doesn’t offer instant results, but a solid network is a great asset for any business owner to have.
Many people are afraid of public speaking, but numerous companies are searching for industry experts who can make presentations. You do not have to be a professional speaker, as long as you’re sharing helpful information. The more speeches you give, the easier it becomes, and you’ll build a reputation as an authority in your niche.
Build a Buzz
Today’s small business owners can generate excitement about the best private proxies without hiring professional promoters. Social media is a great place to start, and there are other media outlets you can use as well.
When you’re selling the best autoresponder tools, you shouldn’t be reluctant to ask for referrals. Most people say they’ll do it if they’re asked, but few do it themselves. With customer referrals, you’ll find it easier to get a foot in the door with a new prospect. If you’re not requesting them, you’re missing a valuable marketing opportunity.
It’s cheaper to keep a current customer than it is to find new ones, and that’s why it’s important to build a good relationship with your customer base. One of the most effective ways to stay in touch is with email marketing. When a customer visits your site to check out the best WordPress landing page plugins, ask for their email address. Be sure to make communications professional, helpful and informative, and your customers will look forward to hearing from you.
Discounts and promotions are a great way to attract new customers. According to research, people will make a conscious effort to use coupons, which proves that this method can help you build your customer base. Coupons and promotions can also bring people back to your site.
Give Things Away
If a person has a chance to test out your services and products, they’re more likely to make a purchase. You shouldn’t be afraid to offer free samples or trials, because it will put customers at ease and make them want to come back to your site and buy something.
These inexpensive strategies can help you form relationships, engage your target market and keep your brand foremost in their minds. It’s not always a matter of how much you spend on marketing—sometimes, it’s about the effort and time you put in and the relevance it has for your customer base.